white snus, a modern product with ancestral origins

white snus, A MODERN
PRODUCT WITH ANCESTRAL ORIGINS

The origins of white snus as we know them today as modern products are ancestral

The story begins during Christopher Columbus's second voyage across the Atlantic (1493-1496). A monk named Ramon PANE, who accompanied him to the Americas, observed Indian priests using a powder made from tobacco (via the nose). It was following this expedition that tobacco made its appearance at the courts of many European countries.

At the beginning of the 18th century, a new form
of snuff (snus) appeared in Sweden.

In the 16th century

Catherine de Médicis, prone to violent migraines, used snuff to relieve herself: it is said that the queen's headaches disappeared. As a result, snuff became very popular...especially in France.

Early 18th century,

A new form of snuff is appearing in Sweden. This moistened snuff was placed between the gums and the upper lip. At the time, it was no longer used as a "medicine" but as an alternative to chewing tobacco, which was relatively expensive.
Initially confined to southern Europe, this form of consumption is now confined to the Nordic countries and the USA (ardent consumers of this tobacco powder).

Since 1992, the European Union has banned the sale of snus

Except in Sweden, snus is banned from sale in Europe because it contains tobacco. In recent years, however, a tobacco-free derivative called white snus has been marketed in northern countries and the USA. Although they can't be said to help you stop smoking, white snus or nicotine pouches are great alternatives to traditional cigarettes.

Sweden has the fewest daily smokers in the European Union

Sweden has the lowest number of daily smokers in the European Union: 5%*, a figure that has fallen thanks to the high consumption of snus in the country**. It also has the lowest rate of lung cancer in the European Union, given that 90% of these cancers are linked to smoking***.