Summer 2022 nicotine news pouches

Intox: Nordic Spirit goes out of business

The brand, born in 2018, has made a name for itself thanks to bold combinations of fruity and menthol flavors. Nordic Spirit's mill in Vårgårda, Sweden, is the birthplace of the brand's unique pouches of nicotine. They are the forerunners of modern All White products.

Earlier this summer, snus brand blogs reported on the demise of Nordic Spirit. It's terrible news, and could come as a disappointment to the brand's consumers. Manon from "Les conseils de Manon" questioned the brand to verify this information from unscrupulous colleagues. Nordic Spirit finally replied on social networks.

"Hi Manon, we can confirm that the Nordic Spirit brand continues to sell its products and is not closing. For any new information regarding the discontinuation of certain products or products, please subscribe to our mailing list. Thank you, the NS team."

The blogs that reported on Nordic Spirit's closure certainly forgot to ask the brand for confirmation. It would appear that the stock-outs mentioned in these articles are fortuitous.

Snus: a new addition to sports bags?

So Foot magazine has just published its investigation into the snus phenomenon in sport. Some of the biggest names in soccer, such as Zlatan Ibrahimovic and Hakim Ziyech, are fans of this product made from dried and re-moistened tobacco leaves. With smoking taboo in sport, these footballers may have found a way to say goodbye to the traditional cigarette. This practice still seems to be carried out in secret, as if athletes have a nicotine addiction complex.

In its article, So Foot briefly mentions the new legal alternative without a trace of tobacco: nicotine pouches. Made from natural fibers, flavors and nicotine, they are used in the same way as snus. They enable sports smokers to satisfy their nicotine cravings while protecting themselves from the known dangers of tobacco consumption. 

While snus and pouches nicotines are popular in the sports world, this remains a niche market that meets a very specific demand.

Why do athletes use snus?

It was during a survey of addictive practices in sport that doctors discovered snus among athletes. Sports competitions were an opportunity for French athletes to pick up a few cans of the precious product from their Scandinavian counterparts. Often motivated by the sensation of improved performance, doctors insist that it's a placebo effect. Neither the pouches Neither nicotine nor snus increases physical or neurological performance. On the other hand, the feeling of well-being can be attributed to nicotine. For an addict, nicotine provides relief. It's a far cry from doping.

How are snus and nicotine pouches different?

Newcomers tend to confuse the two. The only thing they have in common is their origin and format. In the case of snus, we're talking about pouch moist tobacco. Sometimes these are flavored, but the taste of tobacco always remains predominant. When it comes to pouches nicotine, there's not a single trace of tobacco*. It's a tool for withdrawal and the fight against smoking. Flavors enhance the notion of pleasure, increasing the chances of quitting smoking for good.
Find out more in our FAQ "What's the difference between nicotine pouches and snus?". 

* The nicotine contained in this product is highly addictive. Its use by non-smokers is not recommended. Exclusively intended for sale to adults.